After studying Design in Mexico City and wandering here and there getting mixed up with other dreams, Lobo entered the visual world through creativity and design for advertising. He quickly became an art director for brands such as:
- Acer - American Airlines - Avis - Bancomer - Berlitz - Bosch - Cervecería Modelo - Domecq - Durex - Firestone - Fonatur - Interceramic - Intercontinental - Kimberly Clark - La Mansión - Lotería Nacional - Max Factor - Meliá - Purina - Reckitt & Colman - Sectur - Seguros Monterrey New York Life - Sharp - U.S. Meat - Vasconia - Volkswagen - Zurich - and others.
At the same time, and surrendered to his itch to do too much to sleep little, he also teaches, workshops and conferences at institutions such as:
- IPN / National Polytechnic Institute - ITESM / Technological Institute of Higher Studies of Monterrey - Technological Institute of Mérida - SE / Secretariat of Economy - UDC / University of Communication - UDLA / University of the Americas - ULA / Latin American University - UNITEC / University Tecnológica de México - UNINTER / International University - Universidad Anáhuac - Etc.
Years later his new passion comes to him without mercy and he illegally crosses the border into art. His foolishness to shock the viewer with different sensations leads him to create a style, sometimes figurative, sometimes abstract, using painstakingly detailed action painting and a geometrization with which he replaces gradients with sizes.
Later Lobo incorporated a unique technique (lobography) in which he used amate, colored pencils, ink and eventually acrylic. This last proposal gives life to an organic world that twists on itself and that, with an unmistakable aesthetic, provokes an intriguing pleasure in the viewer.
His works are found in different cities in Mexico, the United States, France, Argentina, Brazil and Peru.
Sometimes Wolf throws words and not colors. His role as a writer stems from his distant university days in which he worked as a writer for television companies and shortly after as a creative editor for national and international advertising agencies. Recently he has once again picked up his pen and has authored three books, two of them in the novel genre.